Collab With Aric
Aric Guite Photography

Aric Guite is an amazing photographer, and we wanted to help him tell the world just how amazing. But it couldn’t be another postcard promo. Art directors receive hundreds of these and that almost every one ends up being thrown away. So created #CollabWithAric - an Instagram promo that art directors couldn’t ignore. The idea began with Aric making a list of the top 30 art directors he always wanted to work for. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo as inspiration, Aric shot a second photo that complemented the subject matter in a funny or thought-provoking way. The two photos were then posted to Aric’s feed, with each art director tagged along with a clever caption asking to collaborate. The response was immediate with almost every art director responding and several booking Aric for their next job.

Creative Collaborators:
Brian Allen: ACD
Natee Likitsuwankool: Art Director
Deric Moore – Copywriter