Pain Squad Mobile App
Hospital for Sick Children

The Hospital for Sick Children approached us because they had a very difficult problem with their pain reporting. These are the reports they ask their young patients to complete, in order to manage their pain and the pain of future patients. The problem is that these paper-based reports are essentially homework, and to a child going through invasive treatment, the last thing they want to do, is homework. However, by tapping into online gamification and with a little help of two police procedurals, we managed to radically improve compliance rates and revolutionise paediatric data collection going forward.

Honours and Accolades:
Cannes Lions: Gold Best User Experience | Cannes Lions: Gold Not for Profit | One Show | Fast Company Innovation by Design Award | Clios | London International Award x3 | ADCC | Webby Awards x2 | The Globes | WARC Top 100 Smartest Marketing Campaigns in the World | Marketing x 2 Best in Show | Cassies x2 | Applied Arts | One Show Interactive |

Creative Collaborators:
Mike Sipley: Group Creative Director / Art Director
Mike Orr: Project Manager
Stuart Thom: Designer
Wayne Gomes Chief Technology Officer
Ali Asim, Patrick Lee, Jin Kim: Developers
Carol-Anne Granatstein: Producer
Cherie O'Connor: Producer
Kawal Singh : Videography
Rob Dutchin: Videography