70 Acre Billboard
Greenfield Natural Meat Co.

Honours & Accolades:
Cassies | Media Innovation Awards

Creative Collaborators:
Brian Allen: ACD
David Pigeon: Copywriter
Peter Gomes: Art Director

The Greenfield Natural Meat Company wanted to create a large-scale launch campaign announcing their antibiotic-free mission. The challenge was as a smaller scale brand, they didn’t have massive budgets. We would need to create something that would get noticed and shared by consumers and the press. We would also need to create this buzz-worthy campaign while adhering to Greenfield’s natural mission to be the most sustainable meat company in the world. Our solution lay in Greenfield’s home in Landmark, Manitoba and one of their many enormous alfalfa fields.