For over a decade Ruffles had made attraction and irresistibility the centre of their brand. This was all centred around a little potato chip spokesperson, called Ruffilio. Unfortunately, this irresistibility was dramatized in overtly sexist ways. When we were awarded the business our challenge was to find a way to talk about attraction and irresistibility, but find a modern context. Our solution was to show that when you are willing to be your true self, and unleash your flavour, great things can happen.

Creative Collaborators:
Karl Gilbert - Creative Head / Art Director