BMW Art Auction
BMW Canada

BMW is the automotive sponsor of Air Canada’s luxurious Maple Leaf Lounges. The only problem was, the affluent travelers who frequent the lounges would never have known that. BMW needed to find a way to bring attention to their brand, while at the same time, fortifying their database with all those attractive potential leads. Remarkably, our artistic solution has now grown beyond the lounges and into the art world itself.

Creative Collaborators:
Mike Sipley: Group Creative Director