As the national airline of the UAE, Etihad Airways had found a unique position in the market – something that would give them an advantage over their highly-regimented competition; choice. With Etihad, virtually every decision with regards to your flight had incredible options that the guest could control. With this launch film, we put this advantage on display, while also showing all the incredible places within Abu Dhabi that Etihad could unlock for their customers. Bringing our entire film to life was the Norwegian singer-songwriter, Aurora and her incredible interpretation of Fleetwood Mack’s classic, “Go Your Own Way”.

Creative Collaborators:
Tamsin Thom - Senior Copywriter
Jacob Hill-Gowing - Creative Head
Ryan Gibb - Director
Paul Skinner - Editor