GirlPowered
Canadian Women’s Foundation

It’s no secret that advertising has played a negative role in the self-esteem of young women and girls. To try and push back against this in a meaningful way, we partnered with the Canadian Women’s Foundation to create an empowering campaign that was made by girls for girls. This grassroots campaign ended up making a big impact across the country and wound up in multiple national campaigns and news programs.

Creative Collaborators:
Brian Allen: ACD
Charlie Glassman: Copywriter
James Pacitto: Art Driector