The Moment
CIBC Run For The Cure

In Her Shoes
CIBC Run For The Cure

Over its 25 years in existence, this national charity run has become an institution. However, as is the case with many established charities, Canadians had begun to take the Run and the fact that it was the biggest fund driver for the Canadian Breast Cancer Foundation for granted. We needed to find a compelling reminder of why people take part and donate. Working with Oscar-nominated director, Hubert Davis, we were able to tell an emotionally resonant story that brought the run’s need into clear focus.  

Creative Collaborators:
Mike Sipley: Group Creative Director
Jung Ahn: Art Director
Maggie Pycherek: Copywriter
Hubert Davis: Director
Kasia Zeniuk: Producer

As a follow-up film, we worked with award-winning director, Michael Lawrence, and told another emotional first-person story of a breast cancer patient, but to make this story truly hit home, we placed the audience at the centre of the story itself.

Creative Collaborators:
Mike Sipley: Group Creative Director
Jason Lee: Art Director
Francesco Grandi: Copywriter
Kasia Zeniuk: Producer
Michael Lawrence: Director
Graham Chisholm: Editor