As one of the most prestigious law firms in the UK, Mishcon de Reya had an incredible reputation for being a formidable adversary, but they had one issue. Despite using the tagline, “It’s business. But it’s personal.” for nearly a decade, there was some ambiguity as to what it actually meant to the lawyers and legal professionals across Mishcon’s network. With this campaign, we wrote an anthem that gave the firm, its people and their clients a clear lighthouse to follow. We then brought in Slow Horses’ Rosalind Eleazar to deliver our message as only she could.

Creative Collaborators:
Jacob Hill-Gowing: Creative Head