MX80 Launch
New Balance

New Balance was a relative newcomer to the growing cross-trainer market and that meant taking on more established brands like Nike and Adidas. Our solution was to create a dynamic film that would get noticed, but then be re-edited and repurposed in dozens of interesting ways throughout key retailer Sport Chek’s new in-store digital signage.

Creative Collaborators:
Brian Allen: ACD
David Pigeon: Copywriter
Peter Gomes: Art Director