Toronto IS Everybody

Once Detroit launched their “VS Everybody” T-shirt design, the copycats all came out of the woodwork. Before long, it seemed every city needed their own version. But when it comes to Toronto, there’s a problem - it is not a VS city. So we made one small, but crucial, difference and then created our own authentic version of this fashion trend. And the results proved that we were really on to something.


Creative Collaborators:
Brian Allen: ACD
Zeb Barrett: Strategy Director
Nethmie Hetti: Art Director
Jordan Darnbrough: Copywriter
Mariam Alqasim: Art Director
Michael Porfirio: Copywriter